Friday, September 7, 2007

Pens: They Do Marketing Right

Just read a cool story on about the Penguins sending out players to hand deliver season ticket packages to 24 randomly-drawn season ticket holders.

And I'm not talking about Rob Scuderi, either.

No, the Pens went all in on this one, sending out Evgeni Malkin, MA Fleury, Ryan Whitney, Colby Armstrong, Maxime Talbot, oh, and some kid named Crosby.

First, this is just a cool idea no matter who the players were.

But to send the best player in the league, your starting goalie, the 1A (Malkin) on the team....I mean that's just awesome.

No doubt Pens fans have been through a lot the past few years. So it's really refreshing to see that the team has it's priorities in line with regards to recognizing what it put the fans through.

How-how, Mario and Co.


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